Vote YES for campaigns & activities that drive and circulate footfall and spend:
- Expand Eat Out Edinburgh to twice per year
- Continue running city-centre events such as Square Cinema
- Connect BID businesses more effectively with Festivals, Christmas and Hogmanay
- Develop shopping promotions/campaigns, local editorial and visitor-facing promotion
- Levy-payer employee perks/benefits scheme
Our track record this current term:
- Eat Out Edinburgh produced 51,000 bookings and drove £11M in spend (2024-2026)
- Square Cinema generated £1.54M additional spend in Essential Edinburgh area
- Footfall in Essential Edinburgh area was 7.1 above British 3-year average.
- 210k skaters visited the George Street Ice rink
- £9M total additional footfall in Essential Edinburgh area over 3 year’s of Edinburgh’s Christmas


